Content Writing Content is the new business language which has transformed the way companies interact with their businesses. Brands have now become closer, better accessible and more accountable all thanks to the rise of the social media and the internet. The age old tactics of communicating with your clients is slowly changing with factors like growing demographic diversity, adoption of internet technologies, and the changing habits of media consumption. People are now smart about receiving such information and the way they perceive them has also altered greatly. As you begin to grapple all these changes in the modern way of conducting business, the word ‘ content marketing ’ is sure to be making your way. To put it simply, content marketing is the approach of designing and distributing relevant, valuable and consistent content to the audiences of your product or services, to attract and retain them for a long-term profitable business. Old dog new tricks! Poke...